Being a professional web designer and online marketer in Indianapolis, I get SEO solicitations all the time for both my own business website as well as many of my clients. For the most part, many of those emails are legitimate, but every once in a while, I’ll get one that is so ridiculous that it is almost funny. Below is an email that I received no less than 6 times for many of the websites I manage for clients. This one was so bad it actually made me embarrassed to even be associated with the same industry. Yes, it irritates me that some “SEO companies” continue to use these tactics on businesses that might fall prey to their sales pitch.
Dear Website Owner,
While searching the web we found that your website does not rank page 1 on google. 85% of users searching the web will never find your website unless you’re ranked on first page of Google, MSN and other major search engines.On the top of this with all these google update animals around ( Penguin & Pandas ) Its not easy to get page 1 and stay there to keep getting business.
Would you be interested If we can help you rank your online business first page of major search engines ?
Our company is on the first page when you search on Google for our primary search term “SEO Company.” We would like to do the same for your web site so you can come up for your main keywords as well? All of our processes use the most ethical “white hat” Search Engine Optimization techniques that will not get your website banned or penalized.
This special SEO program includes:
- 15 days free SEO Trial
- No upfront fees
- A month-to-month program
- More traffic guaranteed
Please reply to my email and I would be happy to send you a proposal.
501 VERDUGO WAY
WESTLAKE VILLAGE , CA
91362 – USA
I’ve educated my clients on what to look for on these types of emails, but for the unsuspecting, below are some things to look for when you get such an email.
If you want to know more about SEO and SEO education, or online marketing, contact me.
Recently, I had the opportunity to redesign a local construction company’s website. The original website had an ineffective design using Worpress as the platform and wasn’t raking very well in Google for many of the keywords important to the client. Basically, the site wasn’t ranking in the top 100 for any of the keywords pertinent to his business.
The new design incorporated many of the graphic elements from his logo and truck making it easier for customers to make an association with his business, a quick comment form predominantly displayed on each page, and totally re-organized for easy user navigation. Besides having a great new website, he’s ranked at the top of page one on search results for many keywords. Well worth the investment for the redsign.
Benefits of a website redesign
The benefits of overhauling your business website are more than just cosmetic. Making changes to your site’s design, structure, and copywriting can help to improve your bottom line. Below, we’ll review some of the main benefits of working with your trusted internet marketing firm on a website redesign.
1. Increased Conversion Rates
The purpose of a business website is to encourage visitors to take an action, such as calling you, sharing their information, or making a purchase. Many business websites unintentionally bury the most important information, like a contact channel or call-to-action, in hard-to-find places. An expert web designer can ensure that it is as simple as possible for visitors to find important information and take a desired action. This can improve your lead generation, foot traffic, and sales!
2. Better Branding
Poorly designed websites don’t just drive away potential customers; they also make your business look unprofessional. Just as you would take care to design a logo that matches your company’s personality, you should take steps to coordinate your website design with other branding and marketing initiatives. Coherent design across your website, logo, and signage conveys professionalism and attention to detail.
3. Improved SEO
Search engine optimization (SEO) is a web design strategy to help your business show up in results on Google and other search engines. Working with a web design firm, your business can come up with a list of keywords that relate back your services and location—for example “Greenwood Residential Construction.” A successful website design will incorporate keywords in the copywriting and site structure. This kind of site design helps to capture more customers searching for your business online, and drives those customers to your site.
Most, if not all, businesses are looking to cut any unnecessary costs these days, this is great news for freelance web developer like myself, organizations are beginning to learn about the benefits of using alternatives to large agencies. Here are a few of my reasons why it could be in your best interest to hire a freelancer to complete work for you.
1 — Fraction of the Cost.
Without a doubt the most attractive benefit to businesses, as cash becomes tighter and cost-cutting solutions are explored, hiring freelancers to complete work is a great way to save. We can afford to charge much lower prices because we don’t necessarily have the same kinds of overheads that a large agency has, such as a large office and one hundred employees.
2 — Personalized Experience.
More often that not, a large organization has too little spare time on their hands to give you the personalized experience your business deserves. This experience is even more essential when it comes to launching an online presence, a website is an extension of yourself and you need to have as much input and influence on the key aspects of it such as design and layout.
Due to the fact that I am a freelancer and working alone, I have the time to speak directly with clients and really get a feel for their project. Clients often tell me that they fear approaching a large agency because they feel that they won’t have enough input or will be pushed to spend more money on needless features which they don’t fully understand, and have never had explained to them. One client, who used an agency previously, said they felt bullied into making decisions against their will, rather than having the freedom to choose.
3 — Same Standard of Work
One of the most shocking discoveries for clients I have worked with, is that a freelancer can produce work to the same (sometimes higher) standard as the work from an agency, clients most often feel like they have received exceptional value for money because of this.
4 — Aftercare Service
An aftercare service of some kind is essential to keep clients happy, no matter what field of work you are in. With websites, clients like to know that you will be on hand to help if they are having problems with the website you built. Unfortunately, larger agencies often have trouble offering a solid aftercare service because they don’t have any extra time; this is often due to the number of clients they have and the number of services they offer. Clients often feel cheated when this happens, or so a number have told me.
Recently, my web hosting company of over 10 years, suddenly shut down. No warning, no explanation, no nothing. I just wake up one day to find that my personal site along with several of my clients sites are no longer available. First thing I do is to email the hosting company’s tech support. No response. I try contacting customer services and again no reply. Same with sales. I try to get into the control panel and can’t. I try using FTP. Again nothing. Basically, they just closed up shop and went out of business with no forwarding address.
Being a web development professional, I knew enough to keep backups of the websites I work on and I was thankful that I did. It made part of the whole process of getting my clients back online a little easier. What I didn’t have however, were backups of any MS-SQL or MySQL databases. Sure I used to back them up online with my hosting provider, but I never thought they would just go out of business taking all my backups with them. All of the posts in my all my clients blog were gone. My own personal posts were gone.
After many agonizing phone calls to clients, and hours upon hours of recreation, I vowed to NEVER let this happen to me or my clients again. During my search for a solution that would allow me to automatcally backup databases off-site, I came across two really great applications.
The first is MySqlBackupFTP which allows you to make scheduled offsite backups of MySQL databases, and the other is SQLbackupandFTP which does the same for Microsoft products. Both offer free and paid versions which are well worth the minimal price and could save you a lot of headaches.