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Benefits of a company website redesign - an InvestmentWeb Developer 4 Hire

Benefits of a Website Redesign

Recently, I had the opportunity to redesign a local construction company’s website. The original website had an ineffective design using Worpress as the platform and wasn’t raking very well in Google for many of the keywords important to the client.   Basically, the site wasn’t ranking in the top 100 for any of the keywords pertinent to his business.

olc-website-old old       olc-website-new new

The new design incorporated many of the graphic elements from his logo and truck making it easier for customers to make an association with his business, a quick comment form predominantly displayed on each page, and totally re-organized for easy user navigation.  Besides having a great new website, he’s ranked at the top of page one on search results for many keywords. Well worth the investment for the redsign.

Benefits of a website redesign

The benefits of overhauling your business website are more than just cosmetic. Making changes to your site’s design, structure, and copywriting can help to improve your bottom line. Below, we’ll review some of the main benefits of working with your trusted internet marketing firm on a website redesign.

1. Increased Conversion Rates

The purpose of a business website is to encourage visitors to take an action, such as calling you, sharing their information, or making a purchase. Many business websites unintentionally bury the most important information, like a contact channel or call-to-action, in hard-to-find places. An expert web designer can ensure that it is as simple as possible for visitors to find important information and take a desired action. This can improve your lead generation, foot traffic, and sales!

2. Better Branding

Poorly designed websites don’t just drive away potential customers; they also make your business look unprofessional. Just as you would take care to design a logo that matches your company’s personality, you should take steps to coordinate your website design with other branding and marketing initiatives. Coherent design across your website, logo, and signage conveys professionalism and attention to detail.

3. Improved SEO

Search engine optimization (SEO) is a web design strategy to help your business show up in results on Google and other search engines. Working with a web design firm, your business can come up with a list of keywords that relate back your services and location—for example “Greenwood Residential Construction.” A successful website design will incorporate keywords in the copywriting and site structure. This kind of site design helps to capture more customers searching for your business online, and drives those customers to your site.

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